Aspen Peak Cellars Winery: A Journey of Resilience and Excellence

5 April 2024

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Located in the picturesque foothills alongside the South Platte River in Bailey, Aspen Peak Cellars stands as a testament to resilience, passion, and the pursuit of excellence. Founded by Marcel and Julie Flukiger, Aspen Peak Cellars has weathered numerous challenges to become a beacon of quality dining and winemaking in the region. Their award-winning, handcrafted wines, produced right here in Bailey, draw wine enthusiasts from all across the Country.


The story of Aspen Peak Cellars begins with Marcel and Julie, both trained chefs, who crossed paths nearly thirty years ago at Denver's historic Brown Palace. After falling in love, marrying and settling in the foothills, their journey into winemaking began unexpectedly when Marcel gifted Julie a winemaking kit for Christmas in 2005. What started as a hobby soon turned into a passion, with the couple winning several awards for their wines.


In 2009, Marcel and Julie took a leap of faith and opened Aspen Peak Cellars at the Clifton House, a micro-winery, bistro, and bed and breakfast near Conifer. However, tragedy struck in the summer of 2011 when the 135-year-old barn at the Clifton House, housing their winery, was destroyed by a lightning strike. Undeterred, Marcel and Julie relocated their business to a new, larger facility in Bailey in 2012.

Their journey took yet another challenging turn in 2016 when a semi-trailer slammed into their winery, rendering it a "total loss." Despite the setbacks, Marcel and Julie remained steadfast in their determination to pursue their passion for great food and great wine. During the rebuild, they opened a small tasting room next to Sasquatch Outpost until they were able to reopen in January of 2018, operating as a full-service winery/bistro since then. And knock wood, there will be no more run ins with Mother Nature or 18 wheelers in their future. 


In my interview with Marcel and Julie, they shared insights into their journey, challenges, and vision for the future. Marcel emphasized the importance of their background in the restaurant business, coupled with their self-taught expertise in winemaking. From starting as a small operation to methodically expanding into a team-driven enterprise, Marcel and Julie credit their success to persistence, a focus on consistency, and a passion for what they do.


Their advice for aspiring business owners emphasizes the need for a solid business plan, resilience in the face of adversity, a commitment to consistency and a deep-rooted passion for their craft.


Producing approximately 2.500 cases of wine annually from grapes sourced from Palisade, Colorado as well as California and Washington, Aspen Peak Cellars has carved a niche for itself in Colorado's winemaking landscape.


Despite the hardships they've faced, Marcel and Julie take pride in the steady growth of their business and the employment opportunities it provides to the local community. With a much appreciated, dedicated team of 18 employees, Aspen Peak Cellars continues to thrive, thanks to the unwavering support of loyal customers and tourists alike.


Looking ahead, Marcel and Julie are excited about the future of Aspen Peak Cellars. They recently introduced dinner service, expanding their offerings to provide a unique dining experience amidst the scenic beauty beside the river. Additionally, they are actively involved in community initiatives to promote tourism and enhance the local economy.


Marcel and Julie invite visitors to savor the fruits of their labor, experience the warmth of their hospitality, and join them in celebrating the art of food, wine and music that defines their winery. Whether you're a wine enthusiast, a connoisseur of fine dining, or simply seeking a memorable experience in the foothills of Colorado, Aspen Peak Cellars promises an unforgettable adventure for all who venture through its doors.


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